MKTG 410 Advertising and Public Relations
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Week 1
Week 1 Assignment IMC Topic Proposal (2 Pages-790 Words)
Week 2
Week 2 Assignment IMC Plan(4.5 Pages-1790 Words)
Week 2 Assignment in the News(1.5 Page-500 Words)
Week 3
Week 3 Assignment Radio Spot Bakery (2 Pages-690 Words)
Week 4
Week 4 Assignment Advertising(More Than 2 Pages-700 Words)
Week 4 Assignment in the News(1.5 Page-650 Words)
Week 5
Week 5 Assignment Direct Marketing(2.5 Pages-1100 Words)
Week 5 Assignment Internet Marketing(3 Pages-1000 Words)
Week 6
Week 6 Assignment Public Relations(2.5 Pages-1000 Words)
Week 6 Assignment Sales Promotion(2.5 Pages-1000 Words)
Week 7
Week 7 Integrated Marketing Communications Campaign Final Paper(Best Buy) 7700 Words
Week 8
Week 8 Integrated Marketing Communications Campaign Presentations(15 Slides)
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